Bringing Santa Monica Place to Life
with Dynamic Digital Displays
Proposed Outdoor Digital Signage at 395 Santa Monica Place, Santa Monica, CA 90401
We’re excited to share plans for up to four vibrant LED digital displays at Santa Monica Place — each approximately 1,000 square feet of full-motion, state-of-the-art technology designed to energize this iconic downtown destination.
Explore some of the design mock-ups, community benefits, what’s next, and how to contact us below.
Why this project matters:
This isn’t just about screens — it’s about creating a more vibrant, connected downtown experience.

Here’s what we’re aiming for:
BOOST THE LOCAL ECONOMY with new revenue for the City’s general fund.
CELEBRATE SANTA MONICA by spotlighting cultural events, community happenings, and public art.
ENHANCE YOUR DOWNTOWN EXPERIENCE with engaging, eye-catching content that makes downtown even more dynamic.
CREATE EXCITING PUBLIC SPACES that align with Santa Monica’s vision for a thriving, welcoming city center.

The fun stuff you’ll see:
These thoughtfully designed displays will showcase a dynamic mix of content: local arts and culture, community events, City updates, and curated advertising that reflects the spirit of Santa Monica.

Here’s what’s next:
We’re requesting a Development Agreement to bring this vision forward.
Questions? We’re here to help. Reach out to Albin Gielicz at albin@bigoutdoor.com
Want to share your thoughts? Attend the Planning Commission Meeting: Oct. 29th 6pm — Santa Monica City Hall

